LET YOUR
HEART MELT I
CLIENT: Mondelez International
In a culture where love often goes unspoken, Merendina dared to break the silence. Teased like a cinematic release with Moroccan stars Sarah Perles and Saad Mouaffak, and a heartfelt song by rapper Dizzy Dros, the campaign redefined how Moroccans express love, and turned a simple treat into an emotional statement that melted hearts.
LET YOUR
HEART MELT II
In this second chapter, Merendina deepened its storytelling by celebrating the profound bond between fathers and daughters. Through evocative storytelling, Merendina sparked heartfelt connections across Morocco, and continued to champion emotional expression, solidifying its place as a symbol of love and warmth.
