COPYWRITER
•
COPYWRITER •
An award winning copywriter based in Toronto.
I’m Siham, my name means arrows, and I try my best to live up to it: stay sharp, stay focused, and aim true.
I make people laugh, cry, and think, all with a few carefully chosen words (and sometimes none, pretty neat, huh?)
I’m driven by bold ideas, strategic insights, and compelling storytelling.
The kind of work I like to do? The one that brings home Lions, Clios, D&ADs and makes a real impact.
I am: a dog cuddler, binge-watcher, road trip dreamer.
I am not: a coffee person, a minimalist, a runner (unless being chased).
TIMELINE
2013-2018 Master’s degree in Marketing and Communication
2018-2022 DDB Morocco - Copywriter
2022- 2024 DDB Morocco - ACD, Copywriter
2025 Toronto, Ontario - Freelance Copywriter with my creative partner
Clients
AWARDS & RECOGNITION
African Cristal festival winner - Best TV campaign - Why not CIH Bank 2025
African Cristal festival winner - Viral film category - Big Tasty love 2024
McDonald’s Global Feel Good Marketing Awards Silver - Deliciousness category - Big Tasty love 2024
Dubai Lynx shortlist - Music and Brands « Wrap it up » - McDonald’s Morocco 2021
Dubai Lynx shortlist - Digital Campaign « Wrap it up » - McDonald’s Morocco 2021
Dubai Lynx shortlist - Music and Brands « Wrap it up » - McDonald’s Morocco 2021
Dubai Lynx finalist - Music and Brands « Wrap it up » - McDonald’s Morocco 2021
Dubai Lynx finalist - Digital Campaign « Wrap it up » - McDonald’s Morocco 2021
African Cristal festival winner 3 Gold - 2 Silver - 4 Bronze « Wrap it up » - McDonald’s Morocco 2019